Naked lady in the ice cube

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As a Neuroscience and mental health student I find this really interesting but my question is that could some of the images not be a coincidence with maybe the angle at which the ice was placed or the way the light shines on the ice some of the interpretations are just too deep for me but overall interesting topic It would be a coincidence if this advertisement was a photograph. The truth is, this advertisement is a a piece of artwork with deliberate imagery imbedded. According to author Craig Soderholm, "In almost every example of subliminal techniques it is important to notice that while ads use both photographs and artwork, agencies and advertisers will more often spend literally hundreds of times the cost of a photograph to instead use a painted representation. The reason for this is that the subliminal can be imbedded in the painting in a much more subtle, cost-efficient, and effective presentation than in a photograph.
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Naked lady in ice cube

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Image result for 70s subliminal advertising ice cubes photo | Subliminal, Messages, Visual

In a magazine full of beautiful women in barely there bikinis, what better way to entice the male target than to invite readers to find a naked woman in a glass of scotch? The last thing you want to do is create wallpaper for the Super Bowl of print ads. To add another layer of consumer participation, the ad was linked to an online game that offered a chance to find more hidden objects in the image. In the 10 days after the issue appeared on newsstands, the Web site received 26, hits, says Gallo. Inside the ice cubes were faint images of the words Absolut Vodka. The findings were later debunked when Vicary was challenged to repeat the experiment and failed to achieve the same results.
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Sex in the Ice Cubes

Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers do sometimes respond non-consciously to cues they aren't consciously aware are there. Subliminal exposure to the Apple brand seems to make people more "creative" than if they are exposed to the IBM brand, for instance. But extremely brief stimuli that consumers are unaware they're looking at is still unlikely to give them the urge to go shopping. You're probably not feeling the urge to buy a bottle of Absolut right now, even though the joke in the ad above is that the words "Absolut Vodka" are hidden in the ice cubes click to enlarge.
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In , a PR agent named James Vicary announced that he had instigated long lines at a New Jersey movie theater concession stand by flashing split-second messages like "Hungry? Eat popcorn" and "Drink Coke" on the screen. Although Vicary almost certainly fabricated the story, it entered the popular imagination as a settled fact. Then, in the s, a professor of communication studies named Wilson Bryan Key made his own set of announcements.
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